Please note Paragraph #17; at least NINE other cities reported no “terror-related” incidents nor responses with these devices.
The Atlanta Journal-Constitution
Published on: 02/01/07
If Atlanta’s Turner Broadcasting System wanted publicity for one of its offbeat shows, then mission accomplished.
A promotion for a cartoon called “Aqua Teen Hunger Force” went badly awry Wednesday in Boston, where 10 or more electronic devices that had been placed at various locations sparked enough concern to bring out the bomb squad. Even the governor of Massachusetts was irritated by the campaign, which led to temporary shutdowns of subway service, some streets and part of I-93.
“It’s a hoax —- and it’s not funny,” Gov. Deval Patrick told The Associated Press.
Turner officials apologized. “We appreciate the gravity of this situation and, like any responsible company would, are putting all necessary resources toward understanding the facts surrounding it as quickly as possible,” said chairman and CEO Phil Kent.
The promotion involved devices with blinking lights that were meant to draw attention to the “Aqua Teen” TV show, which will soon be the subject of a movie. The cartoon appears as part of Adult Swim, a block of grown-up targeted shows in the late-night hours on Turner’s Cartoon Network.
The publicity stunt brought no laughs at the U.S. Department of Homeland Security, which mobilized federal counterterrorism teams for what officials thought was a coordinated threat in a major city.
“Hoaxes are an enormous burden on law enforcement and counterterrorism resources,” said Russ Knocke, spokesman for agency. “And, in a post 9-11 world, there’s absolutely no place for hoaxes.”
Turner issued a statement about the odd affair, saying the company was in touch with officials about the devices, which were placed in 10 cities two or three weeks ago.
“We apologize to the citizens of Boston that part of a marketing campaign was mistaken for a public danger,” Kent said.
“As soon as we realized that an element of the campaign was being mistaken for something potentially dangerous, appropriate law enforcement officials were notified,” Kent said.
The promotional light boxes were developed in Atlanta by Cartoon Network marketing staffers. They wanted a low-budget, guerrilla-style marketing campaign. The “Aqua Teen” movie is set to debut in March.
The boxes had neon lights that lit up at night. Some featured a character named Ignignokt that gives passers-by the middle finger.
____________________________________
A potentially lethal homemade Lite-Brite is shown
by the expert investigators of the Boston Police,
who thwarted a potential threat to homeland security
by taking out the glowing pegs and creating the image
of a windmill.
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For the uninitiated, “Aqua Teen Hunger Force” is an action-comedy that features three stars of sorts —- Meatwad, a meatball-shaped character; Frylock, a talking container of fries; and Master Shake, who is, as the name implies, a milkshake.
The program is meant to appeal to an audience of males in their teens and 20s. The snarky Web site Wonkette opined that “Aqua Teen” is “watched only by college students who smoke marijuana.”
Maybe that’s why some concerned Bostonians didn’t get it. Fred Toucher, a former radio personality at Atlanta’s 99X, now works for rock station WBCN-FM in Boston. Toucher said that when he and another former 99X jock saw photos of the so-called “bomb” Wednesday, they instantly identified it as a character from “Aqua Teen.”
“One of our listeners said that they had been up around town for weeks,” Toucher wrote in an e-mail after the brouhaha died down. “It is a big deal here, even though it seems pretty dumb now.”
The mess in Boston hasn’t been repeated so far in other cities. Turner said the devices were planted recently in Atlanta, New York, Los Angeles, Chicago, Seattle, Portland, Austin, San Francisco and Philadelphia.
Joe Cobb, Atlanta Police Department public information officer, said his department was unaware of the devices and had received no complaints. Nonetheless, APD’s Homeland Security unit was notified Wednesday to be on the lookout.
Boston Mayor Thomas Menino said he wants to punish those responsible. After Turner made its announcement, Menino said he was “prepared to take any and all legal action” against the company and its affiliates “for any and all expenses incurred during the response to today’s incidents.”
The Boston Globe reported that Peter Berdvosky, a Massachusetts artist who said he installed the objects for a New York-based guerrilla marketing firm, was arrested in the case.
Kent said the company told officials where to find the devices in all 10 cities where they were planted. “We also directed the third-party marketing firm who posted the advertisements to take them down immediately,” he said.
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*EDIT:
It just keeps getting more and more bizarre . . .
By JAY LINDSAY,
Associated Press Writer
BOSTON – A judge ordered two men held on bond Thursday for allegedly placing electronic advertising devices around the city in a publicity stunt that went awry and stirred fears of terrorism, shutting down parts of Boston.
Peter Berdovsky, 27, and Sean Stevens, 28, were held on $2,500 cash bond each after they pleaded not guilty to placing a hoax device and disorderly conduct for a device found Wednesday at a subway station.
Sean Stevens (played by Apple Corporation CEO Steve Jobs) and his
partner-in-“crime” Peter Berdovsky (wearing the Bob Marley wig with
matching ganja-induced facial expression) plead not guilty at their
arraignment in Boston earlier today.
Officials found 38 blinking electronic signs promoting the Cartoon Network TV show “Aqua Teen Hunger Force” on bridges and other high-profile spots across the city Wednesday, prompting the closing of a highway and the deployment of bomb squads. The surreal series is about a talking milkshake, a box of fries and a meatball. The network is a division of Turner Broadcasting Systems Inc.
“It’s clear the intent was to get attention by causing fear and unrest that there was a bomb in that location,” Assistant Attorney General John Grossman said at their arraignment.
The men did not speak or enter their own pleas, but they appeared amused and smiled as the prosecutor talked about the device found at Sullivan Station underneath Interstate 93, looking like it had C-4 explosive.
“The appearance of this device and its location are crucial,” Grossman said. “This device looks like a bomb.”
Some in the gallery snickered.
Outside the courthouse, Michael Rich, a lawyer for both of the men, said the description of a bomb-like device could be used for any electronic device.
“If somebody had left a VCR on the ground it would have been a device with wires, electronic components and a power source,” he said.
Boston officials were livid when the devices were discovered.
“It is outrageous, in a post 9/11 world, that a company would use this type of marketing scheme,” Mayor Thomas Menino said Wednesday. “I am prepared to take any and all legal action against Turner Broadcasting and its affiliates for any and all expenses incurred during the response to today’s incidents.”
Berdovsky, an artist, told The Boston Globe he was hired by a marketing company and said he was “kind of freaked out” by the furor.
“I find it kind of ridiculous that they’re making these statements on TV that we must not be safe from terrorism, because they were up there for three weeks and no one noticed. It’s pretty commonsensical to look at them and say this is a piece of art and installation,” he said.
Fans of the show mocked authorities for what they called an overreaction.
About a dozen fans gathered outside Charlestown District Court on Thursday morning with signs saying “1-31-07 Never Forget” and “Free Peter.”
“We’re the laughing stock,” said Tracy O’Connor, 34.
“It’s almost too easy to be a terrorist these days,” said Jennifer Mason, 26. “You stick a box on a corner and you can shut down a city.”
Authorities vowed to hold Turner accountable for what Menino said was “corporate greed,” that led to at least $750,000 in police costs.
As soon as Turner realized the Boston problem around 5 p.m., it said, law enforcement officials were told of their locations in 10 cities where it said the devices had been placed for two to three weeks: Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Ore., Austin, Texas, San Francisco and Philadelphia.
“We apologize to the citizens of Boston that part of a marketing campaign was mistaken for a public danger,” said Phil Kent, chairman of Turner, a division of Time Warner Inc.
Kent said the marketing company that placed the signs, Interference Inc., was ordered to remove them immediately.
Interference had no comment. A woman who answered the phone at the New York-based firm’s offices Wednesday afternoon said the firm’s CEO was out of town and would not be able to comment until Thursday.
Messages seeking additional comment from the Atlanta-based Cartoon Network were left with several publicists.
Authorities are investigating whether Turner or other companies should be criminally charged, Attorney General Martha Coakley said. “We’re not going to let this go without looking at the further roots of how this happened to cause the panic in this city,” Coakley said.
In Seattle and several suburbs, the removal of the signs was low-key. “We haven’t had any calls to 911 regarding this,” Seattle police spokesman Sean Whitcomb said Wednesday.
Police in Philadelphia said they believed their city had 56 devices.
The New York Police Department removed 41 of the devices — 38 in Manhattan and three in Brooklyn, according to spokesman Paul Browne. The NYPD had not received any complaints. But when it became aware of the situation, it contacted Cartoon Network, which provided the locations so the devices could be removed.
“Aqua Teen Hunger Force” is a cartoon with a cultish following that airs as part of a block of programs for adults on the Cartoon Network. A feature length film based on the show is slated for release March 23.
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